Michelle-Marie Heinemann, the celebrated New York socialite and CEO of the luxury lifestyle brand Old Fashioned Mom LLC, offers her recommendations for essential digital tools that drive success in her multifaceted career.
Exploding Topics tops her list as an invaluable resource for trend analysis. This platform helps businesses spot emerging trends well before they become mainstream. “Staying ahead of the curve is vital for my brand, and Exploding Topics allows us to anticipate future trends,” Ms. Heinemann says. The platform’s various subscription levels cater to different business needs, making it a versatile choice.
Teamworks is another crucial app for Ms. Heinemann, especially for managing her children’s sporting activities. “Teamworks connects all members of sports teams—athletes, coaches, and staff—with features like messaging, schedules, and task management,” she explains. As a parent of Hudson and Hyacinth Heinemann, who attend the prestigious IMG Academy in Bradenton, Florida, she finds this app essential for keeping track of their busy sports lives.
When it comes to managing finances, Ms. Heinemann relies on Simply Wise, an iPhone app designed to streamline expense management. “Simply Wise helps me keep track of expenses with features like receipt scanning, categorization, and mileage tracking,” she notes. The app’s ability to optimize tax refunds and create IRS-compliant reports makes it a practical tool for both personal and business finances.
Ms. Heinemann believes that “these digital tools are key to managing and enhancing various aspects of business and personal life effectively.” Balancing her time between New York, Italy, and Longboat Key, Florida, she exemplifies the impact of innovative technology on success.
